Social media is where your customers keep in touch, which makes it one of the most direct ways to reach them. It is also crowded, and organic reach keeps falling. This guide from Loudmouse, a Perth social media marketing agency in Subiaco, explains how to choose channels, balance organic and paid social, and measure results that matter.
Start with the goal, not the platform
Decide what social media has to do for the business before choosing where to post. Common goals are brand awareness, leads, ecommerce sales, community and customer service. Each goal changes the content, the channel and the way you measure success.
Choosing the right social media channels
It is not about going where the eyeballs are. It is about going where your audience is looking, engaging and making decisions. Each channel has its own strengths and limits:
- Facebook still has powerful targeting and lead generation tools, including forms people can complete without leaving the platform.
- Instagram suits visual brands and ecommerce, with stories, reels and the feed as ad placements.
- TikTok reaches younger audiences with native, entertaining video.
- LinkedIn reaches professional and business-to-business audiences.
Organic and paid social work together
Organic reach is declining, so paid social campaigns need to be part of the plan. Paid social lets you reach the right audience at the right point in their buying journey, using lookalike audiences, segmentation, retargeting and conversion funnels. Organic content builds the brand and the community that paid campaigns draw on.
What results look like: three Perth examples
Transperth: humanising a public transport brand
Transperth wanted to engage current commuters, reach younger audiences and share important service updates. Loudmouse reviewed Australian and global public transport content to build a best-practice social strategy for inbound and outbound communication. Over two years, Facebook organic followers grew by 10,755% and the Instagram following grew by 150%.
Masters: relaunching an iconic brand to a new generation
Masters, WA's largest flavoured milk brand, produced locally since 1964, needed growth with a younger market and with new arrivals to the state. We built a buyer persona from market analysis, then ran organic campaigns around the brand position "It's more awesoMe with M", using culturally relevant trends.
ABC Blinds: turning social into enquiries
For ABC Blinds, a Facebook lead generation campaign let people enter their details directly in a Facebook form, which reduced friction and form abandonment. An email automation alerted the team to every new lead. Together with Google Ads changes and a content strategy, measure and quote enquiries rose 15.6%.
How to measure social media marketing
- Leads and sales attributed to social, tracked with a pixel and conversion events.
- Cost per result for paid campaigns.
- Reach and frequency for awareness goals.
- Engagement and follower growth as signals of content that resonates, not as the end goal.
- Website behaviour after the click, such as time on page and conversions on the landing page.
Content does not have to be serious
The content that works on social is native to the platform: short, visual, often funny and quick to get to the point. Plan a content calendar around your goals and pillars, then test and learn from what the audience responds to.
Get help with social media marketing in Perth
Loudmouse plans and runs organic and paid social for Perth brands. See our social media marketing service, read our guide to Google Ads management, or browse our work.
