Building awareness through improved social media reach

Transperth wanted to:

• Engage with their current commuters, whilst improving and humanising the brand by harnessing social media.
• Expand their brand and service to younger audiences.
• Educate commuters with important updates and create ways to connect with Transperth.

Loudmouse conducted an extensive market analysis to review Australian and global public transport content initiatives to develop a best practice approach.

We created a social media strategy for inbound and outbound communications to ensure social media content and activity would contribute to Transperth achieving business and organisational goals.