Building awareness through improved social media reach

Content and social media marketing strategy


Transperth is the Western Australian government agency responsible for public transport.

Public awareness of Transperth’s services plays a huge role in their utilisation.

The Challenge

Transperth wanted to:

  • Engage with their current commuters, whilst improving and humanising the brand by harnessing social media.
  • Expand their brand and service to younger audiences.
  • Educate commuters with important updates and create ways to connect with Transperth.
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Our Approach

Loudmouse conducted an extensive market analysis to review Australian and global public transport content initiatives to develop a best practice approach.

We created a social media strategy for inbound and outbound communications to ensure social media content and activity would contribute to Transperth achieving business and organisational goals.

The Result


Increase in Facebook organic followers


Increase in Transperth’s Instagram following