Half Price Blinds sells affordable DIY blinds online with an e-commerce model geared towards end of funnel acquisition.
They're a leading supplier in the competitive online blinds space, servicing both residential DIY and trade consumers.
In a highly competitive market, a growing number of competitors are offering direct to consumer ecommerce sales.
HPB needed to be different and be perceived as the thought leader within the industry to remain top of mind.
The aim was to:
We performed an in-depth market and competitor analysis to understand the consumer and competitive landscapes:
We took the following approach to content marketing strategy:
We also reviewed all paid search campaigns, keywords, ad groups and ad text as part of our ongoing Google Ads management service.
We then implemented the campaign and monitored ecommerce conversions and revenue, optimising over time.
Increase in transaction growth year on year.
Increase in revenue growth year on year.
Return on ad spend year on year.