Google Ads Management
Google Ads campaigns are a fast and effective tool for your business to target the right customers who are ready to purchase.
Increase visibility and drive leads and sales by making Google Ads a major part of your digital marketing strategy, with an experienced Google Ads management agency taking the reins.
Google Ads: Get leads and sales, fast
Google Ads are an effective digital marketing tool for your business to see fast sales and quality leads.
Our Google Ads specialists know how to measure and optimise your campaigns to ensure your ad spend is driving ROI for your business.
With Google Ads, you can target your ideal customers by age, location, language and even device type. You also have full flexibility and control: dial your daily budget up or down in real time based on campaign performance.
Get leads & sales fast
Unlike search engine optimisation (SEO), which is a longer-term game, Google Ads are a much faster way to gain traction and generate conversions.
As soon as your campaigns are live, they’ll be driving qualified traffic to your site.
Directly target customers
When your ideal customers are searching for your product or service, that’s a clear indication of their purchase intent. By targeting your audience at this stage, we place your offer in front of them when they’re ready to convert.
Pay for qualified traffic
When you’re running Google Ads, you only pay when someone clicks on your ad. We craft our Google Ads copy around keywords and messaging that specifically targets the user when they’re ready to convert.
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Real-time monitoring
Google Ads provide near real-time performance data. This allows us to monitor how your campaigns are performing, and dial things up or down accordingly. By actively managing campaigns, we can make effective use of your budget and help to drive positive return on ad spend (ROAS).
Measurable ROI
Every part of your campaign’s performance is measurable. From ad impressions to clicks, conversions, ad copy, even the performance of your landing page, every link in the chain can be analysed and optimised.
We set up reliable tracking so that your Google Ad spend can be directly attributed to business goals, and you can measure ROI.
Scalable
The great thing about Google Ads is that they are scalable. If things are working well, turn the dial up!
As long as your cost per lead or conversion remains within your target range, increasing your Google Ads spend will also increase the number of profitable conversions.
Reach your customers
when they are ready to buy
The great thing about Google Ads is that we can target customers with purchase intent. By tailoring ad copy and keywords, we can specifically target people who have done their research and are ready to make a purchase.
By being specific about who you’re targeting, you will eliminate wasted ad spend on clicks that are not likely to generate revenue. This means your budget can be directed towards attracting the right clicks. We pay close attention to the keywords and ads that are generating conversions, continually optimising campaigns to keep those leads flowing in.
We also ensure your landing pages are up to par. Having a landing page that isn’t relevant to your ad messaging, or provides a poor user experience, is less likely to result in conversions. By optimising your landing pages for conversion, we increase the likelihood that your paid traffic will translate to real revenue.
Google Search Ads
Google search ads are text-based ads that appear at the top of search results. They are displayed in response to the specific search terms that your target audience enters. This is why they’re so powerful: right when your ideal customers are searching for your product or service, you can be there.
Our Google Ads experts will conduct keyword research to uncover what your target audience is searching for. We then carefully craft your ad headlines and descriptions to match their search intent, and drive qualified traffic.
Google Shopping Ads
Do you have a product-based business? If so, Google Shopping Ads can be an important part of your Google Ads strategy.
Google Shopping Ads are ads featuring details of your individual products. This might include the product name, image, price, and a link to where users can find the product to purchase.
Google Display Ads
Google Display Ads are image and/or text-based ads you often see on the websites you’re visiting, videos you’re watching and even the apps you use. These ads are a part of the Google Display Network and can reach a large number of people.
The Google Display Network is a group of over 2 million websites, videos and apps that can potentially reach up to 90% of internet users! While it’s important to be selective in who you’re targeting your ad to, this larger population size is great for awareness and reach.
YouTube Ads
YouTube is the second-largest search engine behind Google. Chances are, your audience is either searching YouTube for answers to their queries, or spending time on the platform watching videos for entertainment. Creating attention-grabbing video ad campaigns on YouTube can be an effective way to reach your audience.
YouTube Ads offer a number of formats including skippable ads, non-skippable ads, banner ads, overlay ads and bumper videos. We also offer a full suite of in-house content creation services, backed by over 20 years of creative campaign experience.
Is your existing Google Ads Strategy underperforming?
Are your existing Google Ads not generating quality leads? Are you paying for clicks that aren’t converting? Our team of Google Ads specialists can help!
Let’s discuss how your Google Ads can start generating real ROI for your business.
Our best practice approach
A Google Ads agency guided by best practice.
We follow industry best practice to drive results for your business. Our specialists stay updated with the latest Google Ads features to proactively recommend creative new ways to reach your customers.
Our approach starts with a deep-dive into your industry to analyse current and future trends, and understand what your customers are looking for. We uncover the search terms and keywords your customers are using on a daily basis, so we can target them when they are ready to buy.
A logical, clean Campaign and Ad Group structure will ensure the best possible optimisation of targeting, ad relevance, and destination landing pages.
Our Google Ads copywriters will then produce attention-grabbing ad copy for your campaign. Based on our customer analysis, we craft copy that will resonate with your ideal customer. We write ad copy that communicates value and gets your customers thinking ‘Yes, I want that’. We also use additional click-attracting features including sitelinks, call extensions, callouts, and more.
Paying for clicks is of little use if your landing page doesn’t convert traffic into leads and sales.
We provide valuable feedback on the structure and content of your landing pages to optimise your conversion rate.
The better your landing page, the more Google will favour your ads over your competitors’, and the more conversions you will see.
You can’t optimise what you don’t measure. We track all aspects of your Google Ads campaigns so we can keep things running like a well-oiled conversion machine.
Getting technical now. Google provides a number of different bid strategies to optimise your campaigns, depending on your objectives. Whether your objective is to maximise reach and awareness, attract as much traffic as possible, or maximise leads and sales, our Google Ads specialists will set your campaigns up for success.
Campaign management
In today’s competitive Google Ads landscape, the old ‘set it and forget it’ approach simply won’t cut it anymore.
To ensure ongoing performance of your Google Ads account, our search marketing experts will continually manage and optimise your campaigns. We’ll identify what’s working, and where the opportunities lie.
Our ongoing tasks will include removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, reviewing bid strategies and budgets, and landing page optimisation recommendations to improve quality score.
We provide monthly reports on campaign performance, key metrics, conversions, insights and recommendations.
Monitor performance, make data-driven decisions
At Loudmouse, we’re data driven and thrive on seeing results from your ads by monitoring and optimising your campaigns.
If you’ve tinkered with Google Ads in the past, you might have some previous campaign data we can analyse to see what worked and where improvements can be made. Otherwise we can start from scratch via our best practice campaign setup process.
We regularly check the progress and effectiveness of your Google Ads so that we can make improvements. By doing this, we gain a clear picture of who is clicking on your ads, and whether they’re taking the desired action. This also means that every cent of your budget is being directed towards the right customers who are likely to convert.
In addition to ongoing monitoring and optimisation of your campaigns, we provide monthly reports to give you a clear breakdown of campaign performance. We then provide recommendations for further improvements.
Why choose Loudmouse to manage your Google Ads
Expert campaign management
We’re an experienced team of Google Ads specialists with a passion for ensuring your campaigns are running to their full potential at all times.
Transparency & trust
We’re an open book, so you can have confidence in your campaign metrics and where your budget is being allocated. We take the time to really understand what drives your bottom line, so we can run effective campaigns and make your budget go further.
We see the big picture
At Loudmouse, we utilise a full-funnel approach to digital strategy. This allows us to see the bigger picture of your ideal customer journey, and ensure your Google Ads campaigns are aligned with your business, marketing and sales goals.
Obsessed with results
We have a healthy obsession with seeing results from your Google Ads campaigns and thrive on seeing your business grow in leaps and bounds. Our expert search team knows what works and will pore over the numbers to extract every last ounce of performance.
20 years’ creative campaign experience
Our decorated creative team has been delivering results for over two decades. We know how to cut through the noise and create messaging that inspires your audience to take action.
We drive results for great brands
Commonly asked Google Ads questions
Google Ads (formerly Google AdWords) are a powerful addition to your digital marketing toolbox. By displaying ads in search results, you can reach your potential customers right when they are searching for what your business offers.
In a nutshell, you choose the keywords you want to target, then when someone searches for one of those keywords your ad is displayed, and you only pay when someone clicks on your ad. This is why Google Ads campaigns are also referred to as PPC (pay-per-click) campaigns.
Of course there is much more going on behind the scenes, which is why having an experienced Google advertising agency in your corner can help to maximise your conversions and ROI.
To create an effective Google ad campaign, you need to use keywords that users are searching for, and that also have commercial intent. It’s important for your Google Ads to have clear messaging that is relevant to your customer’s needs and the services your business offers.
Google Ads can start generating results as soon as they’re switched on.
Once we go through our best practice process of keyword research, account structure setup, ad copywriting, landing page optimisation and conversion tracking setup, we flip the switch and your ads start driving traffic straight away.
There is an initial learning phase of a week or two while the Google algorithm learns about how your campaigns perform, and which kinds of searchers are most likely to deliver you conversions. During this period of data collection, your campaign performance can fluctuate. Once the learning phase is over, campaign performance will begin to stabilise, and we get to work monitoring and optimising your campaigns to drive maximum conversions and ROI.
Responsive Search Ads are a text ad format in which the Google algorithm selects from multiple headlines and descriptions to display the combination most likely to appeal to the searcher.
In practical terms, what this means is that we will write up to 15 different headlines, and four different descriptions for one ad. Google will then decide on which combination of headlines and description to use for a particular user.
In general, the more variety of ad creative we can supply the Google algorithm, the more it can apply its AI and machine learning to optimise the final ad text combinations to generate results.